kasih Patisserie is a fictitious brand that sells speciality desserts, creating the perfect fusion of Peranakan and French cultures. As part of a campaign to advertise its fusion concept, the 3 promotional images showcase the perceived correlation of traditional Peranakan desserts (left) and traditional French desserts (right) – showcasing how despite the modernised, elevated look, the desserts retains the same authentic taste. Adhering to its sophisticated, modern branding, the 3 advertisements reflects the brand.
Design Decisions:
Explaining concept of images and rationale behind visual elements of the advertisements
Summary of Design Process:
1. Research: Style and industry research of dessert advertisements
2. Ideation: Creating sketches through brain-dumping and design decisions
3. Iterations: Compositing photos, defining, cleaning up and varying layout
References: Moodboard inspiration and third-party mockups
